Mark is Co-Founder and President of MicroVentures Incorporated. Prior to starting HAPINOY, he was a senior manager in Unilever Philippines working on customer marketing and channel strategy development. He is also a Founding Partner of another social enterprise, Rags2Riches, Inc.
He has attended INSEAD's Social Enterprise Program (ISEP) in 2009, and is a fellow of Santa Clara University's Global Social Benefit Incubator for 2011. He also created a class in Ateneo on “Innovation and Technologies for the Base-of-the-Pyramid."
For his work in Hapinoy, he has been recognized as Philippines21 Young Leaders for AsiaSociety in 2008, Go Negosyo Young Inspiring Social Entrepreneur 2010, and 2011 Asian Social Entrepreneur by the World Economic Forum's Schwab Foundation for Social Entrepreneurs.
Hapinoy has also been recognized as grand prize winner of the United Nations’ Project Inspire, and Overall Winner – Southeast Asia by the Sankalp Forum in India.
HAPINOY supports women microentrepreneurs who run hole-in-the-wall shops called sari-sari stores by providing access to microfinancing, training, and new business opportunities. The aggregation of the stores creates a distribution channel to bring quality-of-life goods and services to the base-of-the-pyramid.
The word HAPINOY is a play on the words Happy and Pinoy, the colloquial word for Filipino.
HAPINOY focuses on sari-sari stores in the Philippines (sari-sari is the Filipino word for “many or various kinds”), small hole-in-the-wall shops that sell small doses of basic commodities and consumer goods such as rice, sugar, and coffee. These kinds of stores are almost always located within or as an extension of the storeowner’s home, and are ubiquitous at the base-of-the-pyramid. With about 700,000+ stores in the country, sari-sari stores make up an estimated 30 to 40% of total retail sales in the Philippines.
Hapinoy’s Community Stores are owned by female/women microentrepreneurs whom are fondly called Nanays (“Nanay” is the Filipino word for “mother.”) The program then puts each Nanay on the Path to Prosperity, focusing on Nanays’ growth in her business and personal development. The Path to Prosperity has three major components :
As more and more Nanays and stores are enrolled into the program, a distribution platform for the base-of-the-pyramid emerges.
HAPINOY views itself as a platform, thereby inherently making it very collaborative. We focus on empowering the women and organizing the sari-sari stores, and rely on partners to bring in the various product and services - whether this is in fast-moving consumer goods, solar products, medicine, mobile money. The entire Hapinoy program is managed by the social enterprise, MicroVentures, which aspires to be the leading partners of microentrepreneurs in the Philippines.
Hapinoy has improved the business of ~180 Hapinoy Community Stores, with an extended reach of ~8000 to 10,000 Stores. The program has also branched out of consumer goods into over-the-counter medicines, mobile money, and solar products that are brought through the distribution network.
The long-term goal is to be in every village of the Philippines, reaching 100,000 stores and bringing quality-of-life goods and services to 5 Million people at the base-of-the-pyramid.