Karin Ruiz joined Peepoople as CEO in 2009. Karin has a solid international business development background from both the private and public sector, holding leading management positions in various multinational companies and government agencies. She has worked and lived in countries such as Japan, Malaysia, India and Chile, and her work has brought her to many countries in Asia and Africa. Karin’s experience prior to Peepoople includes five years as Director of Business Development for Capio, one of Europe’s leading private healthcare providers, four years as Head of IT Sweden with Invest Sweden, the Swedish government agency for inward investment, and former positions in the ICT sector in investing and business development. Karin holds a Master of Science in Industrial Engineering and Management from Chalmers University of Technology in Sweden.
The mission of Peepoople is that all people who so desire shall have access to dignified and hygienic sanitation. The long-term goal is to provide 150 million people daily with sanitation.
Lack of sanitation is one of the world's biggest health problems and Peepoople has the potential to help solve the ongoing sanitation crisis, whether in urban slums, disaster relief, schools or refugee camps. Peepoople was formed to develop, produce and distribute the Peepoo. The company was founded in 2006 and has its headquarters in Stockholm, Sweden.
Peepoo is a personal, single-use, self-sanitizing, fully biodegradable toilet that prevents feces from contaminating the immediate area as well as the surrounding ecosystem. It is a low-cost solution to effectively prevent the spread of diseases and improve the health and quality of life of especially women and children. After use, Peepoo turns into pathogen-free high-valuable fertilizer that can improve livelihoods and increase food security.
Peepoople has recently invested in its first high-speed production line that will be fully operational in November 2012 with a daily capacity of up to half a million Peepoos.
Access to sanitation is a basic human right and a fundamental requirement to be able to fight poverty and develop any society. The Peepoo solution addresses several of the Millenium Development Goals. Beside the obvious MDG 7 on access to sanitation and water, also MDG 1 on poverty and hunger, MDG 2 on universal education, MDG 3 on gender equality and MDG 4 on child health and child mortality are addressed. Investing in sanitation is one of the most profitable investments any society can make. Peepoople's biggest reference project to date is the ongoing Peepoo roll-out in the Kibera slum in Nairobi, one of the largest slums in Africa. About 5,000 customers/families are currently buying Peepoos from Peepoo saleswomen, and the Peepoo solution is also used in more than 30 schools in Kibera.